2020 Press Releases

February 07, 2020

Check Point Research’s Q4 2019 Brand Phishing report Shows Facebook as Most Imitated Brand for Phishing Attempts

Check Point Research, the Threat Intelligence arm of Check Point® Software Technologies Ltd., a leading provider of cybersecurity solutions worldwide, has published its new Brand Phishing Report for Q4 2019.

The report highlights brands that were frequently imitated by criminals to try and steal individuals’ personal information or payment credentials during Q4, including the busiest online shopping periods of the year.

The brand phishing attacks operate in a way where criminals try to imitate the official website of a well-known brand by using a similar domain name or URL and web-page design to the genuine site. The link to the fake website can be sent to targeted individuals by email or text message, redirected during web browsing, or triggered from a fraudulent mobile application. The cybersecurity website usually contains a form to steal users’ credentials, payment details or other personal information.

Top phishing brands in Q4 2019
The top brands are ranked by their overall appearance in brand phishing attempts: 

  1. Facebook (related to 18% of all brand phishing attempts globally) 

  2. Yahoo (10%) 

  3. Netflix (5%) 

  4. PayPal (5%) 

  5. Microsoft (3%) 

  6. Spotify (3%)  

  7. Apple (2%) 

  8. Google (2%) 

  9. Chase (2%)

  10. Ray-Ban (2%)

Top phishing brands by platform
During Q4 there were significant differences in the brands used in each phishing vector:  for example, the focus in the mobile vector was on major technology & social media brands as well as banks, while in the email vector, #2 was part of a shopping phishing campaign before Black Friday in November 2019.

Email (27% of all phishing attacks during Q4)

  1. Yahoo

  2. Rbs (Ray-Ban Sunglasses)

  3. Microsoft

  4. DropBox

Web (48% of all phishing attacks in Q4)

  1. Spotify

  2. Microsoft

  3. PayPal

  4. Facebook

Mobile (25% of all phishing attacks in Q4)

  1. Chase Mobile Banking

  2. Facebook

  3. Apple

  4. PayPal

“Cybercriminals are using a variety of attack vectors to trick their intended victims into giving up personal information and login credentials or transferring money.  Although this is often done using spam emails, we have also seen attackers obtain credentials to email accounts, study their victim for weeks and craft a targeted attack against partners and customers to steal money. Over the last two years, incidences of this type of attack have spiked with the increased use of cloud-based email, which makes it easier for criminals to disguise themselves as a trusted party. Phishing will continue to be a growing threat in 2020.” Said Maya Horowitz, Director, Threat Intelligence and Research, Check Point Software Technologies.

Check Point’s Brand Phishing Report, powered by Check Point’s ThreatCloud intelligence, the largest collaborative network to fight cybercrime which delivers threat data and attack trends from a global network of threat sensors. The ThreatCloud database holds over 250 million addresses analysed for bot discovery, more than 11 million malware signatures and over 5.5 million infected websites, and identifies millions of malware types daily.