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Avast Issues Apology for Selling User Data - Shuts Down Jumpshot Operations Immediately

Earlier this week, CSA reported on how antivirus firm Avast, which owns AVG, has been selling detailed web browsing data of users of its hugely popular “free” antivirus software via a subsidiary company called Jumpshot.

Since the news broke out, Avast came under heavy fire as people were shocked and outraged at how a cybersecurity solutions company would be selling user data to third parties, even though the company claims that the data has to first go through a de-identification process. This, however, was debunked by Motherboard and PCMag who first brought the story to the public’s attention.

In response to the public outrage, CEO of Avast, Ondrej Vlcek, has issued an apology and announced that they would be shutting down Jumpshot with immediate effect.

Whether the apology would be enough to keep customers from fleeing to other endpoint solutions in droves, only time will tell. After all, cybersecurity depends a lot on trust and we’re certain that more than a few people have felt betrayed by what could be seen as a gross breach of customer trust on Avast’s part.

The more cynical among the critics are claiming that the company is only sorry because it got caught doing what is hopefully a practice that will become less commonplace as data privacy regulations continue to tighten up around the world.

What’s certain is that we expect the number of active Avast customers to have dropped from the 400 million as published on its website, and it will take some effort for the company to regain public trust.

Ondrej Vlcek’s full statement follows:

A Message from Avast CEO Ondrej Vlcek

To all our valued stakeholders -- customers, partners, employees and investors,

I’d like to take this opportunity and address the situation regarding Avast’s sale of user data through its subsidiary Jumpshot. Avast’s core mission is to keep people around the world safe and secure, and I realize the recent news about Jumpshot has hurt the feelings of many of you, and rightfully raised a number of questions -- including the fundamental question of trust.

As CEO of Avast, I feel personally responsible and I would like to apologize to all concerned.

Protecting people is Avast’s top priority and must be embedded in everything we do in our business and in our products. Anything to the contrary is unacceptable.

For these reasons, I -- together with our board of directors -- have decided to terminate the Jumpshot data collection and wind down Jumpshot’s operations, with immediate effect.

To understand why we have come to this decision, let me give you some context. We started Jumpshot in 2015 with the idea of extending our data analytics capabilities beyond core security. This was during a period where it was becoming increasingly apparent that cybersecurity was going to be a big data game. We thought we could leverage our tools and resources to do this more securely than the countless other companies that were collecting data.

Jumpshot has operated as an independent company from the very beginning, with its own management and board of directors, building their products and services via the data feed coming from the Avast antivirus products. During all those years, both Avast and Jumpshot acted fully within legal bounds -- and we very much welcomed the introduction of GDPR in the European Union in May 2018, as it was a rigorous legal framework addressing how companies should treat customer data. Both Avast and Jumpshot committed themselves to 100 percent GDPR compliance.

When I took on the role as CEO of Avast seven months ago, I spent a lot of time re-evaluating every portion of our business. During this process, I came to the conclusion that the data collection business is not in line with our privacy priorities as a company in 2020 and beyond. It is key to me that Avast’s sole purpose is to make the world a safer place, and I knew that ultimately, everything in the company would have to become aligned with that North Star of ours.

While the decision we have made will regrettably impact hundreds of loyal Jumpshot employees and dozens of its customers, it is absolutely the right thing to do. I firmly believe it will help Avast focus on and unlock its full potential to deliver on its promise of security and privacy. And I especially thank our users, whose recent feedback accelerated our decision to take quick action.

This change represents a new chapter in Avast’s history of keeping people around the world safe and secure. We’re excited to demonstrate our commitment to innovation and security priorities -- with a singular focus in 2020 and beyond. Thank you for your continued support and the trust you are putting into us. We will not disappoint.

Respectfully yours,

Ondrej Vlcek, CEO Avast

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