All Your DR and BC Investments Are Moot If Your Personnel Can’t Communicate During a Crisis

Businesses today are faced with an ever-growing range of risks, brought on by weather-related events that are increasing in frequency and severity, to an expanding reliance on a complex network of supply chains and advanced technologies. However, in order to survive, forward thinking organisations have to be able to manage these risks because at worst, not being prepared for unplanned events and disasters could spell the end of the business altogether.

The thing about crisis is that it could happen at any moment, when you least expect it – making it difficult or even impossible for your business to carry out its usual day-to-day activities. Potentially business-crippling events could come in the form of fire, theft, terrorist event, extreme weather, natural disaster or IT system failure caused by something like a ransomware attack. The key is to always be prepared and have a plan for the not-so-bad down to the worst-case scenarios.

As an example, one report showed that 96% of businesses were able to fully recover from ransomware attacks by having a backup and recovery solution in place, while 40% of businesses that didn’t have a plan were not able to recover quickly or fully, if at all. Therefore, in order to protect itself from the adverse impact of potential crises, it’s essential for an organisation to have a thorough plan that covers all the bases, because failure to plan could be disastrous.

While having a disaster recovery and business continuity plan is undoubtedly vital, being able to disseminate the right information quickly and effectively is also imperative. You’d be surprised to find out how quickly things could go south when communications are down in the event of a crisis and you have no way of keeping contact with your staff or keeping them informed when evacuation or recovery efforts are underway.

According to Blackberry, being able to securely communicate with your personnel during times of crises is the key to keeping them safe and operations running. As such, organisations need a platform that provides:
•             Real-time visibility into personnel safety
•             Secure delivery of mass emergency notifications
•             Complete situational awareness
•             Collaboration across organisations

BlackBerry now offers emergency systems notifications via BlackBerry AtHoc suite of integrated applications that sets the standard in networked crisis communication. Worldwide, it is trusted by over two thousand organisations to unify their crisis communications, offering a whole new level of protection for static and mobile personnel, and gives leaders the information they need to make critical safety decisions.

Best of all, BlackBerry AtHoc is uniquely positioned to offer a crisis communication solution tailored to a variety of industry needs, be it those in government departments, healthcare, transportation, education and a wide range of private sector organisations.

If you’re interested to learn more about BlackBerry’s emergency notification system and how it could help your organisation, Amit Mehta, BlackBerry Managing Director for SEA and India will be speaking at an event hosted by BlackBerry in Singapore next month. He will be joined by Blackberry’s APAC Technical Solution Lead, Adam Sloan, who will demonstrate how you can use BlackBerry’s AtHoc crisis and communication platform for your business continuity in times of crisis.

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